Once upon a time, marketing was a game of attention. Today, it’s a game of credibility . In an inbox overflowing with noise — promotions, scams, AI-written pitches — the brands that win are not those shouting the loudest. They are the ones trusted the fastest . And while clickbait dies in seconds, trust compounds over time . That’s where BIMI (Brand Indicators for Message Identification)  comes in: the evolution of marketing from manipulation to verification. The clickbait era — and its...

Two decades ago, a tiny padlock  in the browser changed the internet. It told users that a website was secure — that it truly belonged to who it claimed to be. That padlock came from SSL/TLS certificates . They built the first layer of digital trust  on the web. Today, that same transformation is happening again — but this time, not in browsers. It’s happening in inboxes . Welcome to the new age of trust: from HTTPS to BIMI , from padlocks to logos . The first revolution: when SSL made the...

Not long ago, brand visibility was won on search engines, social media, and websites. Today, the new frontier is somewhere quieter — and more personal: your customer’s inbox . In a world where 300 billion emails are sent every day ( Statista, 2024 ), attention has become the rarest commodity in marketing. The brands that win are no longer the loudest — they’re the most trusted . That’s where BIMI (Brand Indicators for Message Identification)  steps in: a small visual standard that has become...