top of page

VMC vs CMC vs BIMI:
Which Is Right for You?

BIMI is the standard that brings brand logos into inboxes.

 

VMCs and CMCs are the certificates that make it possible. This page will help you understand the difference — and choose the right path with Bimimi.

​

3 Certificate Authorities are able to deliver Mark certificates, and at Bimmi we have chosen to offer them all to our customers to offer them the choice: DigiCert, GlobalSign and SSL.com

​

​

 

What is BIMI?

 

BIMI (Brand Indicators for Message Identification) is an email standard that allows your brand logo to appear directly in supported inboxes such as Gmail, Apple Mail, and Yahoo.

 

It works in three steps:

 

  1. Your domain must have DMARC enforcement (SPF + DKIM properly configured).
     

  2. You must have a valid logo in SVG Tiny PS format.
     

  3. A certificate (CMC or VMC) validates your identity and enables BIMI to display your logo.

What is a VMC?

 

A Verified Mark Certificate is the gold standard for BIMI.
 

 

  • Requires a registered trademark for your logo.
     

  • Enables your logo to appear with Gmail’s blue checkmark.
     

  • Provides the highest level of trust and phishing protection.

 

Best for: established brands, enterprises, companies already holding trademarks.

​

Prices as low as $1007/year

What is a CMC?

 

A Common Mark Certificate is a flexible alternative.

 

  • No trademark required — proof of prior logo use is enough.
     

  • Enables your logo to appear in inboxes via BIMI.
     

  • Does not include the Gmail blue checkmark.
     

 

Best for: small to medium businesses, start-ups, brands without a trademark.

​

Prices as low as $824/year

VMC

CMC

How to Decide?

​

  • Do you already own a registered trademark for your logo?

     

    • Yes → Go for a VMC (blue checkmark, maximum trust).

    • No → Start with a CMC (logo visibility, affordable, upgrade later).
       

  • Do you want the blue checkmark in Gmail?

     

    • Yes → Only possible with VMC.

    • No → A CMC may be sufficient.

 

At Bimimi, we’ll guide you to the right choice, validate your eligibility, and handle the process from start to finish.

 

​

Why Choose Bimimi?

​

  • Global leader in VMC and CMC reselling.
     

  • Experts in BIMI implementation.
     

  • Fast, simple, and affordable process.
     

  • Backed by the security expertise of the Safercy Group.

Contact Us

Thanks for your message! 

EUR : +33(0)3 7447 4907

USA : +1 (800) 601-7814

bottom of page