All posts
Ben Tack
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Why Trust Indicators Outperform Clickbait: Lessons from BIMI and Verified Senders
Once upon a time, marketing was a game of attention. Today, it’s a game of credibility. In an inbox overflowing with noise — promotions, scams, AI-written pitches — the brands that win are not those shouting the loudest. They are the ones trusted the… Read More
Ben Tack
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From Padlocks to Logos: How Digital Trust Moved from Browsers to Inboxes
Two decades ago, a tiny padlock in the browser changed the internet. It told users that a website was secure — that it truly belonged to who it claimed to be. That padlock came from SSL/TLS certificates. They built the first layer of… Read More
Ben Tack
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The Future of Brand Trust: How Inboxes Became the New Marketing Battlefield
Not long ago, brand visibility was won on search engines, social media, and websites. Today, the new frontier is somewhere quieter — and more personal: your customer’s inbox. In a world where 300 billion emails are sent every day (Statista,… Read More
Ben Tack
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Trust Is the New Marketing: Why BIMI Matters More Than Open Rates
There was a time when marketing lived and died by persuasion. Today, the currency is trust. Audiences are flooded with messages, offers, and fake alerts. One small visual signal can decide whether they ignore or engage. In email, that signal is your verified brand logo—made… Read More
Ben Tack
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How to Display Your Brand Logo in Gmail: A 5-Step Guide to BIMI
If you’re a marketer, brand manager or email strategist, one of the most powerful trust signals you can deliver is your logo directly in the inbox. In Gmail, that means using BIMI (Brand Indicators for Message Identification). When implemented correctly, your emails gain immediate brand recognition and stronger… Read More
Ben Tack
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From SSL to BIMI: A Story of Digital Trust
If you remember browsing the web in the early 2000s, you probably recall a small green padlock next to your browser’s address bar. That was SSL — Secure Sockets Layer — and it changed everything. Back then, only a few pioneers saw its potential. Read More
Ben Tack
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VMC vs CMC: Understanding the New Trust Certificates for Brands
You’ve likely encountered the terms VMC and CMC in your email authentication journey. Both are intimately tied to BIMI (Brand Indicators for Message Identification) — the standard that enables brands to display their logos in email inboxes. But they differ in validation, accessibility, and trust signals. This article dives… Read More
Ben Tack
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The Logo Revolution Inside Your Inbox
Imagine if every email your company sent carried not only your name but also your logo — verified, trusted, and impossible to fake. That’s what BIMI, Verified Mark Certificates (VMCs) and Common Mark Certificates (CMCs) now make possible: a subtle visual change with enormous impact. Read More
Ben Tack
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Become “DMARC OK” for BIMI
A complete, practical guide to SPF, DKIM and DMARC — explained for non-technical teams Email trust is not built overnight. It is built through authentication, alignment, and enforcement. BIMI — the standard that allows brands to display their verified logo in inboxes — is… Read More
Ben Tack
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