All posts
Ben Tack
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BIMI devient plus flexible : affichez différents logos selon l’adresse email avec le tag lps
Jusqu’à présent, le principe de BIMI pouvait sembler assez simple : un domaine, un logo. Une entreprise configure BIMI pour son domaine et, lorsque les conditions requises sont réunies, son logo peut apparaître à côté de ses emails dans les boîtes de réception compatibles. Mais les entreprises… Read More
Ben Tack
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BIMI Adoption by Industry in 2026: Why Retail Is Racing Ahead While Most Brands Are Still on the Sidelines
Brand Indicators for Message Identification (BIMI) has been available to mainstream senders for several years, yet most organizations still don’t have it. An independent analysis of 13,000 sending domains found that 90.85% had no BIMI record at all, and only 4.57% had a valid one. That gap is not… Read More
Ben Tack
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BIMI et votre plateforme d’envoi : comment garantir l’alignement DKIM avec SendGrid, Mailchimp et Brevo
Votre infrastructure BIMI est en place : enregistrement DNS publié, logo SVG hébergé, certificat VMC ou CMC obtenu. Et pourtant, votre logo n’apparaît toujours pas dans la boîte de réception de vos destinataires. Dans la grande majorité des cas, le coupable n’est pas le certificat ni le DNS —… Read More
Ben Tack
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BIMI for Transactional Email: The Untapped Trust Signal in Your Most-Opened Messages
When brands talk about BIMI, the conversation almost always centres on marketing campaigns — newsletters, promotional emails, seasonal offers. That focus makes sense. But it leaves a significant opportunity on the table. Transactional emails — order confirmations, shipping notifications, password resets, account alerts — are opened at rates… Read More
Ben Tack
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Why BIMI Will Be Mandatory Sooner Than You Think
For years, BIMI (Brand Indicators for Message Identification) has been framed as a competitive advantage — a way for brands to display verified logos in inboxes, improve trust, and stand out visually. That framing is still true. But it is becoming incomplete. The bigger story in 2026… Read More
Ben Tack
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How Verified Email Logos Reduce Phishing Risk and Support Brand Safety
Email remains the most exploited attack vector for cybercriminals — and the most valuable communication channel for brands. Phishing attacks are no longer crude or obvious. They are polished, branded, and carefully engineered to look legitimate. For end users, the line between a real… Read More
Ben Tack
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Become “DMARC OK” for BIMI
A complete, practical guide to SPF, DKIM and DMARC — explained for non-technical teams Email trust is not built overnight. It is built through authentication, alignment, and enforcement. BIMI — the standard that allows brands to display their verified logo in inboxes —… Read More
Ben Tack
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BIMI in Gmail vs Apple Mail vs Yahoo: What’s Different and Why It Matters
BIMI is often described as a single standard. In reality, its implementation and visual impact vary significantly depending on the mailbox provider. Gmail, Apple Mail, and Yahoo all support BIMI — but they don’t display it the same way, don’t enforce the same requirements,… Read More
Ben Tack
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SVG Tiny for BIMI: Logo Format Pitfalls and Best Practices
When BIMI fails, it often doesn’t fail because of DNS, DMARC, or certificates. It fails because of the logo. More precisely: because the logo does not comply with the SVG Tiny Portable / Secure (SVG Tiny P/S) specification required by BIMI. This article… Read More
Ben Tack
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