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Email remains the most exploited attack vector for cybercriminals — and the most valuable communication channel for brands. Phishing attacks are no longer crude or obvious. They are polished, branded, and carefully engineered to look legitimate. For end users, the line between a real brand email and a fake one has never been thinner. This is where verified email logos , enabled by BIMI and VMC/CMC certificates, change the equation — not by replacing security controls, but by

A complete, practical guide to SPF, DKIM and DMARC — explained for non-technical teams Email trust is not built overnight. It is built through authentication, alignment, and enforcement . BIMI — the standard that allows brands to display their verified logo in inboxes — is not a starting point. It is a reward  for doing email authentication correctly. This guide explains, step by step, how to become DMARC-ready for BIMI , using plain language, real-world examples, and a safe

BIMI is often described as a single standard. In reality, its implementation and visual impact vary significantly depending on the mailbox provider . Gmail, Apple Mail, and Yahoo all support BIMI — but they don’t display it the same way, don’t enforce the same requirements, and don’t send the same trust signals to users. For brands investing in BIMI, understanding these differences is critical. Not just for technical compliance, but for user perception, brand visibility, and

When BIMI fails, it often doesn’t fail because of DNS, DMARC, or certificates. It fails because of the logo . More precisely: because the logo does not comply with the SVG Tiny Portable / Secure (SVG Tiny P/S)  specification required by BIMI. This article explains what SVG Tiny really is, why mailbox providers enforce it so strictly, and how to prepare a BIMI-compliant logo without costly trial and error. 1. Why BIMI requires SVG Tiny (and not “just SVG”) SVG is a powerful an