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In today’s inbox, trust isn’t just earned — it’s measured. Every email domain carries a reputation score , silently tracked by providers like Google, Microsoft, and Yahoo. That reputation determines whether your message lands in the inbox, the promotions tab, or the dreaded spam folder. And now, with BIMI (Brand Indicators for Message Identification) , reputation has become visible . Let’s explore how BIMI improves domain reputation, why Google rewards it, and how verified lo

In 2025, inboxes have become one of the most competitive visual spaces on the planet. Every day, over 347 billion emails  are sent worldwide — and the vast majority look… exactly the same. Same fonts. Same templates. Same subject-line tricks. So when a brand’s verified logo suddenly appears next to a message, it’s not just aesthetic. It’s disruptive. Welcome to the new UX frontier of email — where brand design meets deliverability , and where BIMI (Brand Indicators for Messag

Marketers love numbers. Security teams love evidence. BIMI gives you both. Brand Indicators for Message Identification (BIMI) turns your verified logo into a trust signal in the inbox  — but does it really move the needle on engagement? Short answer: yes. Long answer: let’s look at the data. Below are five real-world BIMI case studies and data points — from SaaS companies to global banks — that show how verified logos boost opens, clicks, and confidence . 1) Tallyfy: From “go

For years, marketers have obsessed over one metric: open rate . Did they open the email? Yes or no? But in 2025, that question is too small. With BIMI (Brand Indicators for Message Identification)  and Verified Mark Certificates (VMCs) , brands are discovering that the real value of putting a verified logo in the inbox goes far beyond a single campaign spike. It sits in something much bigger: lifetime customer value  (CLV). In this article, we’ll look at what the data actuall

Implementing BIMI and Verified Mark Certificates (VMCs) is one of the smartest moves a brand can make for its reputation and deliverability. But it’s also a process that combines marketing, legal, and technical worlds  — and that’s where things often go wrong. At Bimimi.io , we’ve guided countless organisations through VMC and CMC applications. Here are the five most common pitfalls we see — and how to make sure your logo appears in inboxes, not in limbo. 1) Skipping or misco

A practical guide for brands ready to scale their verified identity in inboxes As more brands adopt BIMI (Brand Indicators for Message Identification), many start with a CMC (Common Mark Certificate)  — a lightweight option that doesn’t require a registered trademark. But as BIMI matures, inbox ecosystems expand, and customer expectations change, brands often choose to upgrade to a VMC (Verified Mark Certificate)  to unlock the highest level of verification , including Gmail’

Why verified logos are becoming the most underrated growth asset in digital communication In an age where every marketing director is asked to “do more with less,” the question isn’t whether  trust matters — it’s how to measure it . The Verified Mark Certificate (VMC) , once viewed as a compliance checkbox for email authentication, has quietly become one of the most cost-effective brand investments of 2025. Behind its modest acronym hides a rare combination of security, visib

If your brand is preparing to display its logo in Gmail or Yahoo inboxes through BIMI (Brand Indicators for Message Identification) , you’ve probably come across two acronyms: VMC  and CMC . Both are digital certificates that prove your logo belongs to your organisation. Both are issued by trusted authorities. But they’re not identical — and choosing the right one determines how your brand appears (or doesn’t appear) in inboxes. So which certificate makes sense for your brand

Once upon a time, marketing was a game of attention. Today, it’s a game of credibility . In an inbox overflowing with noise — promotions, scams, AI-written pitches — the brands that win are not those shouting the loudest. They are the ones trusted the fastest . And while clickbait dies in seconds, trust compounds over time . That’s where BIMI (Brand Indicators for Message Identification)  comes in: the evolution of marketing from manipulation to verification. The clickbait er

Two decades ago, a tiny padlock  in the browser changed the internet. It told users that a website was secure — that it truly belonged to who it claimed to be. That padlock came from SSL/TLS certificates . They built the first layer of digital trust  on the web. Today, that same transformation is happening again — but this time, not in browsers. It’s happening in inboxes . Welcome to the new age of trust: from HTTPS to BIMI , from padlocks to logos . The first revolution: whe

Not long ago, brand visibility was won on search engines, social media, and websites. Today, the new frontier is somewhere quieter — and more personal: your customer’s inbox . In a world where 300 billion emails are sent every day ( Statista, 2024 ), attention has become the rarest commodity in marketing. The brands that win are no longer the loudest — they’re the most trusted . That’s where BIMI (Brand Indicators for Message Identification)  steps in: a small visual standard

There was a time when marketing lived and died by persuasion . Today, the currency is trust . Audiences are flooded with messages, offers, and fake alerts. One small visual signal can decide whether they ignore  or engage . In email, that signal is your verified brand logo —made possible by BIMI (Brand Indicators for Message Identification)  and a trust certificate (VMC or CMC). BIMI turns brand integrity into a visible, measurable asset . It’s where cybersecurity and marketi

If you’re a marketer, brand manager or email strategist, one of the most powerful trust signals you can deliver is your logo directly in the inbox . In Gmail, that means using BIMI (Brand Indicators for Message Identification). When implemented correctly, your emails gain immediate brand recognition and stronger credibility. In this article, I’ll walk you through a step-by-step blueprint  for making your logo appear beside your email in Gmail — with maximum deliverability, le

If you remember browsing the web in the early 2000s, you probably recall a small green padlock next to your browser’s address bar. That was SSL  — Secure Sockets Layer  — and it changed everything. Back then, only a few pioneers saw its potential. Today, no one would launch a website without HTTPS . BIMI  ( Brand Indicators for Message Identification ) is now writing the next chapter in the story of digital trust  — this time not for websites, but for email communication . At

You’ve likely encountered the terms VMC  and CMC  in your email authentication journey. Both are intimately tied to BIMI (Brand...

Imagine if every email your company sent carried not only your name but also your logo — verified, trusted, and impossible to fake....

If you’ve opened Gmail, Apple Mail or Yahoo lately, you might have noticed something new: brand logos appearing right next to the...