All Posts

If you’re a marketer, brand manager or email strategist, one of the most powerful trust signals you can deliver is your logo directly in the inbox . In Gmail, that means using BIMI (Brand Indicators for Message Identification). When implemented correctly, your emails gain immediate brand recognition and stronger credibility. In this article, I’ll walk you through a step-by-step blueprint  for making your logo appear beside your email in Gmail — with maximum deliverability, le

If you remember browsing the web in the early 2000s, you probably recall a small green padlock next to your browser’s address bar. That was SSL  — Secure Sockets Layer  — and it changed everything. Back then, only a few pioneers saw its potential. Today, no one would launch a website without HTTPS . BIMI  ( Brand Indicators for Message Identification ) is now writing the next chapter in the story of digital trust  — this time not for websites, but for email communication . At

You’ve likely encountered the terms VMC  and CMC  in your email authentication journey. Both are intimately tied to BIMI (Brand...

Imagine if every email your company sent carried not only your name but also your logo — verified, trusted, and impossible to fake....

If you’ve opened Gmail, Apple Mail or Yahoo lately, you might have noticed something new: brand logos appearing right next to the...